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The Flyover: a growth and AI visibility audit for B2B scale-ups
The Flyover is the first month of the Flyway. It is a strategic audit of where a B2B company stands on Fame and Fortune. It covers the competitive landscape, AI search visibility across ChatGPT, Claude, Perplexity and Gemini, channel performance, and what to prioritise next. It delivers two signature outputs, a Digital SWOT and a Flyover SOAP, plus a 90-minute debrief.
What the Flyover is
Most growth problems have the same root cause. Nobody has looked at the whole picture honestly.
The Flyover does. It is a comprehensive audit of your Fame and Fortune position: where buyers already think of you, where they can already find you, and where neither is true. It looks at your competitive landscape, your AI search visibility, your channel performance, and it comes back with a clear view of what to fix first.
No 80-page reports. One page your leadership team can act on.
What you get
Digital SWOT
Where you are strong, where you are exposed, and what your competitors are doing about it.
Flyover SOAP, strategy on a page
Your growth strategy on a single page: pillars, jobs to be done, barriers, activities required, and KPIs. The document your CMO pins to the wall.
Competitive intelligence
What three to five competitors are doing well, where they are weak, and where the whitespace sits for you.
AI visibility check
How your brand appears, or does not, in AI-powered search when prospects ask category-relevant questions. We run those questions across ChatGPT, Claude, Perplexity and Gemini and record which companies get named.
90-minute debrief
A working session to walk through findings, answer questions, and align on next steps.
How long it takes
The Flyover is the first month of the Flyway, from kick-off to debrief. The Formation builds on what it finds in Month 2.
What changes for you
You leave knowing where growth is being lost and what to prioritise. Not a list of observations, a decision about what to do next and what to stop doing.
Most companies arrive with a theory about which of their two problems matters more, being forgotten or being unfindable. The Flyover tells you which one is actually true for you, with the evidence underneath it.
What it costs
The Flyover is not sold on its own. It is the first month of the Flyway, which is one system at one price. Everything from the Flyover to the Nest sits inside it.
- The Flyway
- €7,000 a month
- VAT
- Excluded
- The Flyover
- Month 1
Full detail is on the pricing page.
Who it is for
UK and European B2B scale-ups, primarily fintech and SaaS, where a founder or a CMO already suspects the marketing is not landing and wants to know why before anything else is built.
It is not for companies who already know what they want built and just need hands.
What happens next
The Flyover is where the Flyway starts. In Month 2, the Formation sets your position on the evidence the Flyover found. In Month 3, the Flock turns that position into a plan. From Month 4, the Migration and the Live SOAP run the system, and the Duck Hunt measures it from the Flyover onwards.
The outside view is free. Book a conversation and we will tell you honestly whether the Flyway is the right fit for you.
Wild Ducks. Never Tame.