Build the foundation
The Flyover: a two-week growth and AI visibility audit for B2B scale-ups
The Flyover is a two-week strategic audit of where a B2B company stands on Fame and Fortune. It covers the competitive landscape, AI search visibility across ChatGPT, Claude, Perplexity and Gemini, channel performance, and what to prioritise next. It delivers two signature outputs, a Digital SWOT and a Flyover SOAP, plus a Fame Baseline and a 90-minute debrief. It costs 5,000 to 7,000 euro.
What the Flyover is
Most growth problems have the same root cause. Nobody has looked at the whole picture honestly.
The Flyover does. It is a comprehensive audit of your Fame and Fortune position: where buyers already think of you, where they can already find you, and where neither is true. It looks at your competitive landscape, your AI search visibility, your channel performance, and it comes back with a clear view of what to fix first.
No 80-page reports. One page your leadership team can act on.
What you get
Digital SWOT
Where you are strong, where you are exposed, and what your competitors are doing about it.
Flyover SOAP, strategy on a page
Your growth strategy on a single page: pillars, jobs to be done, barriers, activities required, and KPIs. The document your CMO pins to the wall.
Competitive intelligence
What three to five competitors are doing well, where they are weak, and where the whitespace sits for you.
AI visibility check
How your brand appears, or does not, in AI-powered search when prospects ask category-relevant questions. We run those questions across ChatGPT, Claude, Perplexity and Gemini and record which companies get named.
Fame Baseline
A point-in-time measure of how visible, referenced, and remembered your brand is across AI platforms, LinkedIn, and category conversations. The zero-point you build from.
90-minute debrief
A working session to walk through findings, answer questions, and align on next steps.
How long it takes
Two weeks from kick-off to debrief. That is the whole thing. We are not billing you for the time it takes us to schedule internal meetings.
What changes for you
You leave knowing where growth is being lost and what to prioritise. Not a list of observations, a decision about what to do next and what to stop doing.
Most companies arrive with a theory about which of their two problems matters more, being forgotten or being unfindable. The Flyover tells you which one is actually true for you, with the evidence underneath it.
What it costs
- Investment
- €5,000 to €7,000
- Duration
- Two weeks
- Format
- One-off project
We publish our ranges. Where you land inside that depends on the size of your category and how many competitors are in scope. Full pricing is on the pricing page.
Who it is for
Uk and European B2B scale-ups, primarily fintech and SaaS, where a founder or a CMO already suspects the marketing is not landing and wants to know why before committing a bigger budget.
It is not for companies who already know what they want built and just need hands. That is the Migration.
What happens next
Most clients do not stop at the Flyover. It is the diagnostic that tells you which of the rest is worth doing, whether that is the Formation for positioning, the Flock for content foundations, or the Duck Hunt if measurement is the priority.
The outside view is free. Book a conversation and we will tell you honestly whether a Flyover is the right place for you to start.
Wild Ducks. Never Tame.