Investment
Wild Ducks pricing for B2B marketing and AI visibility
Wild Ducks publishes its price ranges. One-off projects run from 5,000 to 10,000 euro. Monthly retainers run from 2,000 to 9,000 euro depending on scope. Every engagement is scoped and priced against the value of the outcome, and most start with a Flyover.
Why we publish our prices
Most agencies will not tell you what their work will cost until you've burned through at least a couple of meetings. That's not discretion, it's a negotiating position, and it wastes everyone's time.
So the ranges are here. Where you land depends on the size of your category, how many competitors are in scope, and how much is already built. Nothing here is a starting-from figure with a different number waiting behind it.
Build the foundation
One-off projects. These establish the position, the message and the material that everything afterwards runs on.
The Flyover
Know what is wrong. A strategic audit of your Fame and Fortune position, competitive landscape, AI visibility and channel performance. You leave knowing where growth is being lost and what to prioritise.
Pairs with the Formation, or any retainer.
The Formation
Know what you stand for. Positioning, messaging and brand voice, backed by live competitive intelligence from AI search. You leave with a position buyers can understand, remember and repeat.
Pairs with the Flock and the Migration.
The Flock
Know what to say. Content Blueprint, Channel Blueprint, Content Pillar Framework, Visual Direction Brief and Video Style Guide, plus channel programmes where they apply. You leave knowing what to say, where to say it, and why it matters.
Pairs with the Migration and the Duck Hunt.
Run the Flyway
Monthly retainers. These are the engine: the work that compounds because it never stops and never resets.
The Migration plus the Duck Hunt
Build Fame and Fortune at the same time. Content execution and AI visibility running as one programme rather than two workstreams that never speak to each other.
Pairs with the Flock and the Wingman.
The Migration
Execute and learn. The always-on content engine across LinkedIn, blog, email and video. You begin building authority, visibility and market intelligence at the same time.
Pairs with the Flock and the Duck Hunt.
The Duck Hunt
Know how AI sees you. Monthly AI visibility and GEO tracking across ChatGPT, Claude, Perplexity and Gemini. You know where you are visible, where you are invisible, and who AI recommends instead.
Pairs with the Migration.
Where relevant
Not every company needs this. Maybe organic is enough. Or maybe you already have a media partner.
The Wingman
Scale what works. Paid media that turns proven authority and visibility into predictable demand. It runs on top of the Migration and the Duck Hunt rather than instead of them.
Ad spend is billed directly to you, not through us.
How engagements are invoiced
One-off engagements such as the Flyover, the Formation and the Flock are spread across months one and two and invoiced at the start of each month. Retainers are invoiced monthly in advance. All prices exclude VAT.
Where to start
Most companies start with the Flyover. Two weeks, and it tells you which of the rest is actually worth buying. Committing a monthly budget before you know which of your two problems is real is the most common way B2B marketing money gets wasted.
If you would rather talk it through first, the conversation is free and we will tell you honestly if none of this is the right fit.
Wild Ducks. Never Tame.