Last week @JackSkeels published a piece called The Tragedy of Lackluster Client Relationships. If you run or work in an agency, read it. Skeels spent fifteen years and two hundred agency engagements studying how these businesses actually work.

I built Continuous Commerce over a decade ago — a continuous loop methodology where every campaign fed the next, where audience response shaped the following week's work, where the architecture compounded over months instead of resetting every quarter. At eightytwenty, we productised the delivery, built the agency around it, and trademarked it.