About
About Wild Ducks: a senior-only, AI-native B2B marketing consultancy in Dublin
Wild Ducks is a B2B marketing consultancy based in Dublin, Ireland, working with UK and European B2B scale-ups, primarily fintech and SaaS. The model is senior-only, with no juniors on accounts, AI-native delivery, published pricing and productised services. We build Fame, being first to mind, and Fortune, being first to find.
The name is the idea behind the company
You can make a wild duck tame, but you can never make a tame duck wild again.
Søren KierkegaardThomas J. Watson Sr., the man who dragged IBM into the computer age, made it his mantra. He knew that once you domesticate original thinkers by forcing them into rigid structures, the wildness is gone. You cannot get it back.
The same is true in B2B marketing. Billable hours reward slow. Junior teams learn on your budget. Opaque retainers remove accountability. Creative becomes safe, because nobody gets fired for vanilla. The model does not merely tolerate boring work. It manufactures it, systematically, every time.
Boring B2B marketing is not only a creative problem. It is a structural one. So we fixed the structure first.
What we changed
We stripped out the layers, the juniors, the timesheets and the safe plays, and replaced them with something that makes interesting work the norm rather than the exception.
AI as the operating system. Senior thinking on every account. Published pricing. Productised services. A continuous loop that gets sharper every cycle rather than resetting every quarter.
We build Fame and Fortune, not hours. Fame is being first to mind. Fortune is being first to find. The Flyway is the system that builds both at once.
Who you are actually working with
Dave Connor is our Senior Growth Strategist. Twenty years in digital and agency leadership, including building and selling a digital agency to a global advertising network at an eight times EBITDA exit.
That is the experience the work runs on. Not a credential on a page, but the reason the strategic call gets made quickly and the reason nobody is learning the category on your budget.
How we work
Senior expertise only
No juniors learning on your account. No account managers relaying messages between you and the people thinking. The person you speak to in the first conversation is the person doing the work.
AI for leverage, not substitution
AI makes research, analysis and orchestration faster. Strategy, judgement, creativity and accountability stay with senior people. That is how we keep the team senior without carrying the cost structure of a traditional agency.
Published pricing
Our ranges are on the pricing page rather than behind two discovery calls. It saves everyone the time of finding out we were never a fit.
Productised, not open-ended
Defined engagements with defined outputs. You know what you are buying before you buy it, and so do we.
Knowledge that stays
What we learn about your market belongs to the relationship rather than to whoever happened to be in the room. The Nest is where it lives.
Who we work with
UK and European B2B scale-ups, primarily fintech and SaaS. Usually a founder or a CMO with a small internal team, who needs senior thinking rather than more hands, and who has worked out that activity and progress are not the same thing.
We are direct, which does not suit everyone. If you want somebody to agree with the brief and execute it without comment, we are the wrong choice and we would rather say so early.
Where we are
Dublin, Ireland. We work with clients across Europe and the work is done remotely, with the same senior people on the account regardless of where you sit.
Where to start
Most engagements begin with the Flyover. Two weeks, and you leave knowing where growth is being lost and what to prioritise, whether or not you go any further with us.
Wild Ducks. Never Tame.